BOSCH
A product launch disguised as an internet trend.
Scope
Branding
Timeline
12 weeks
No Strings Attached. Just Smart Marketing.
To reposition Bosch Dryer as a lifestyle essential, we built a phased campaign starting with meme-led stealth marketing and UGC amplification before revealing the brand. The result was organic buzz, influencer engagement, and a cultural conversation around monsoon “jugaads.” 16M+ meme views. Viral participation. 3,000-unit average sales lift next quarter.
