SWIGGY
When performance plateaus, creative needs a system- not just more content.
Scope
UGC · Product Shoots · Video Production
Timeline
8 weeks
Breaking Creative Fatigue at Scale
We moved from feed fatigue to feed takeover. 1. High-velocity UGC content. 2. Product-focused shoots. 3. Performance-driven video production. Result: Stronger thumb-stopping creatives. Improved engagement velocity. Ads that felt new again.
